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Forbes Museum of Pigments
Brand Identity
Forbes Museum of Pigments, which is also called The Forbes Pigment Collection, was started by Edward Forbes at the turn of the 20th century and now is an assemblage of more than 2,700 pigments. This collection provides a chance for audience to experience and learn pigments.
Research of Moma's brand identity
Logo Sketches
This project aims to establish a cohesive brand identity for the pigment collection, encompassing a logo, signage, and various applications. Inspired by the distinctive quality of chrome, I integrated a chrome element as the letter “O” within the logo, adding a unique visual emphasis. This collection welcomes everyone interested in the colors and rich stories behind each pigment.
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Inspired by the fluid movement of paint in water, I created a promotional video that captures the mesmerizing process of pigments dispersing into water. This video combines various pigments, seamlessly edited to showcase each pigment’s flow and interaction. Both the video and accompanying posters follow a cohesive design system, with elements thoughtfully arranged within frames that incorporate the museum’s name. Recognizing the brief wait time at bus stops, I designed the video to be brief—just 17 seconds—to captivate viewers with dynamic, colorful visuals that quickly draw attention.
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