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All About Cookies
Typeface Design
After studying Milk Bar and Christina Tosi's All About Cookies, I redesigned the book covers to enhance brand alignment and content presentation. The refreshed cover design reinforces the central theme that everyone deserves celebration while showcasing the cookbook’s 100+ diverse cookie recipes.
Original design
Milk Bar is a sweet shop that believes that everyone deserves to be celebrated and support the variety of the world. They advocate for the marginalized groups including BIPOC and LGBTQ+ individuals, using their platform to raise awareness, share resources, fundraise, and more to help achieve justice for all. Also, Milk Bar hopes to share happiness using the power of dessert to help make the world a better place for all.
For the cover redesign, I created a "cookie planet" concept, symbolizing the extensive variety of over 100 cookie recipes in the book and reflecting the brand’s belief that everyone deserves celebration. This “world of cookies” theme aligns seamlessly with the book title. I also adjusted the brand’s color palette to lighter shades of pink and yellow, evoking warmth, joy, softness, and sweetness, and enhancing the inviting tone of the cover.
In the second design, I combined real Milk Bar cookies with graphic elements to create an engaging, playful cover. Initially, I integrated the cookies directly with text elements, then explored the idea of transforming the entire cover into a large cookie, complete with a textured surface, chocolate-shaped letters, and decorative candies. This approach conveys a joyful, relaxed atmosphere with a dynamic layout and vibrant colors, capturing the spirit of fun and indulgence.
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I designed two distinct versions of the cover, each with interactive text elements to complement the concept. For the pink version, I added confetti to the spread, reflecting elements from the cover itself. Additionally, I created a 3D confetti cookie and a price tag that tie back to the cover’s playful design. These cohesive details enhance the visual theme and align with the celebratory tone of the book.
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