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All About Cookies
Typeface Design
This book design project reimagines Christina Tosi's ATosi's Cookies with a refreshed cover that enhances brand alignment, storytelling, and visual engagement. Inspired by Milk Bar's core values of inclusivity, joy, and celebration, I developed a design that fully embraces the idea that everyone deserves to be celebrated—one cookie at a time.
Original design
At its heart, Milk Bar is more than just a bakery; it’s a community-driven brand that actively supports BIPOC and LGBTQ+ individuals while using desserts as a medium for spreading happiness.
To reflect this ethos, I introduced the "cookie planet" concept, symbolizing the book’s 100+ diverse cookie recipes and reinforcing the universality of celebration. The design integrates a warm, inviting color palette, refining Milk Bar’s signature pink and yellow hues to evoke softness, playfulness, and sweetness.
For a more interactive and dynamic approach, I created a second cover design incorporating actual Milk Bar cookies alongside graphic elements. Initially, I experimented with embedding cookies into the typography, but I later expanded this idea by transforming the entire cover into a textured cookie, complete with chocolate-shaped letters and decorative candies. This playful approach visually captures the indulgent, celebratory essence of Milk Bar.
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The final designs feature two distinct versions, each incorporating interactive text elements and confetti-inspired details to amplify the book’s festive tone. A 3D confetti cookie and a stylized price tag reinforce the sense of whimsy and engagement. This redesign transforms the book into a true celebration of cookies, community, and joy through a balance of brand storytelling, interactive elements, and bold yet inviting visuals.
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