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Miflor
Brand Identity
This project establishes Miflor’s brand identity, including its logo, packaging, UI/UX design, and brand applications. It reflects the shop’s core philosophy: while life’s choices can be complex, selecting your flowers should be a joyful and seamless experience.
Miflor is a modern, luxury plant shop that offers a unique customization experience, allowing customers to personalize their selections. This branding project's challenge was balancing approachability and luxury, ensuring that Miflor feels inviting and friendly while maintaining a sense of elegance and high quality.
To achieve this, the design blends sophisticated typography, organic shapes, and a refined color palette. The elegant yet soft color scheme reflects nature’s beauty, while the clean and modern type choices establish a high-end aesthetic. Custom floral motifs further reinforce the brand’s core idea of personalization and creativity, making every element feel carefully curated and unique.
Research
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To capture the attention of passersby from a distance, I placed the poster on a large street billboard. A vibrant photograph of a colorful bouquet was chosen to draw people in, ensuring the brand name and website are clearly visible for easy recognition and access to more information.
Miflor is more than just a plant shop—it’s an immersive experience where customers feel inspired and empowered to create their own perfect arrangements. The brand’s identity ensures that every interaction, from packaging to in-store visuals to digital touchpoints, communicates a sense of quality, creativity, and warmth, transforming plant shopping into an elevated yet effortless process.
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