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Miflor
Brand Identity
Visual System, Packaging Design, Art Direction
Developed a cohesive brand identity system—including logo, packaging, UI/UX, and visual applications—by creating reusable visual elements and consistent layout modules in Figma. Managed the creative workflow from concept to billboard execution, ensuring brand personality remained elegant, friendly, and scalable.
To achieve this, the design blends sophisticated typography, organic shapes, and a refined color palette. The elegant yet soft color scheme reflects nature’s beauty, while the clean and modern type choices establish a high-end aesthetic. Custom floral motifs further reinforce the brand’s core idea of personalization and creativity, making every element feel carefully curated and unique.
Research
This project establishes Miflor’s brand identity, including its logo, packaging, UI/UX design, and brand applications. It reflects the shop’s core philosophy: while life’s choices can be complex, selecting your flowers should be a joyful and seamless experience.
Miflor is a modern, luxury plant shop that offers a unique customization experience, allowing customers to personalize their selections. This branding project's challenge was balancing approachability and luxury, ensuring that Miflor feels inviting and friendly while maintaining a sense of elegance and high quality.
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To capture the attention of passersby from a distance, I placed the poster on a large street billboard. A vibrant photograph of a colorful bouquet was chosen to draw people in, ensuring the brand name and website are clearly visible for easy recognition and access to more information.
Miflor is more than just a plant shop—it’s an immersive experience where customers feel inspired and empowered to create their own perfect arrangements. The brand’s identity ensures that every interaction, from packaging to in-store visuals to digital touchpoints, communicates a sense of quality, creativity, and warmth, transforming plant shopping into an elevated yet effortless process.
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